YouTube ads
Video advertising where your customers are already searching.
After Google, YouTube is the most used search engine in the world — video advertising reaches people exactly at the moment they are watching, searching and informing themselves. We set up your Google Ads account and YouTube channel, research the right search terms and target delivery precisely at your audience. From the bumper — the six-second, non-skippable video ad — to the detailed explainer, every format has its purpose, and we use each one deliberately.
What we deliver
- All formats: in-stream, bumper (six-second spot), Shorts and in-feed
- Setup of your Google Ads account and YouTube channel included — both in your name
- Precise targeting by region, age, gender, income and interests
- Videos you can reuse — on your website, on social media and on your own channel
Why it matters
Why this matters
Video explains in seconds what takes whole paragraphs in text — especially for products and services that need explaining. On YouTube you reach people who are actively searching or deliberately looking into a topic, with precise targeting instead of wasted coverage. The videos we produce work twice over: as an ad and as content for your website, your social media and your own channel. That way every video builds lasting value instead of expiring with the campaign.
Check the numbers
Videos reach 89 % of people aged 14 and over on an average day — 196 minutes of use.
Of that, YouTube accounts for 24 % daily reach and 23 minutes; among 14- to 29-year-olds it is 50 %. For context, because these figures are often confused: YouTube reaches 72 % as a platform at all — which is not the same as daily use.
Source: ARD/ZDF media study 2025 (ARD/ZDF-Medienstudie), n = 2,512 people aged 14 and over, survey 28.01.–18.04.2025.
How we work
Foundations: account, channel, keywords
We set up your Google Ads account and your YouTube channel — both in your name, so you keep full authority. In parallel we research the keywords, the search terms your audience actually uses on YouTube.
Video, titles, targeting
We turn your website content into animated video material — or you supply your own footage. We write search-optimised video titles and descriptions and define the targeting: region, age, gender, income and interests of the customers you want.
Delivery & optimisation
We book your ads in the right formats, evaluate views, clicks and costs continuously and refine audiences and bids. In the reporting you can see at any time what your budget is actually achieving.
What you end up with is video advertising that reaches your audience precisely — on a channel and an account that belong to you, with videos that keep working beyond the campaign.
Common questions
Which ad formats are there on YouTube — and which suits us?
In-stream ads run before or during other videos, skippable or not. Bumpers are six-second spots without a skip option — ideal for making a brand stick. Shorts are vertical clips of 6 to 60 seconds; in-feed ads appear in search results and recommendations. Which one suits your goal and budget is something we settle before the start — not every format is worthwhile for everyone.
Do we need a finished video?
No. A short video from six seconds is enough to start — you can supply your own footage, or we create animated videos from the content already on your website. More elaborate video production is available on request.
Who owns the account, the channel and the videos?
You do. The Google Ads account and the YouTube channel are set up in your name, and you are free to reuse the videos we produce — on your website, on social networks or on your own channel. If we stop working together, everything stays with you.