Plain language — no tech-speak.
Lead, SEO, Conversion, CRM — behind every piece of jargon sits a simple idea. We explain each term in one everyday sentence and show step by step how it works. So you know exactly what you're paying for.
A genuine enquiry from someone who seriously wants to buy — with a name and contact details, not an anonymous click.
Get it explainedMaking sure Google shows your page near the top when someone searches for what you offer.
Get it explainedMaking sure ChatGPT and friends mention your name when someone asks them for a recommendation.
Get it explainedThe moment a visitor becomes a genuine enquiry or a customer.
Get it explainedRepetitive steps run by themselves — answering an enquiry, suggesting an appointment, sending a reminder — without anyone typing.
Get it explainedA digital folder that neatly keeps track of every customer and every enquiry, so nothing gets lost.
Get it explainedA fixed monthly price for ongoing support — like a subscription, instead of billing for every single task.
Get it explainedThe place where your website actually runs — with us: the data held in the EU, delivery via a global network.
Get it explainedA written promise of how quickly and reliably we're there for you — for example, how fast we respond to a problem.
Get it explainedThe trap of being stuck with one provider because you can't take your website and data with you.
Get it explainedZum Nachrechnen
91,7 % of enterprises with 10 or more employees have a website — but only 24,6 % offer online ordering or booking.
Vague terms live precisely in this gap: almost everyone has something, yet hardly anyone can check whether it is the right thing. If you don't know what lies behind »SEO«, »retainer« or »SLA«, you cannot assess a quote — and have to take the provider's word for it.
Source: Eurostat, table isoc_ciweb, data as of 27 February 2026. Germany, enterprises with 10 or more employees.
Frequently asked questions about the plain-language principle
Why we explain terms instead of assuming them as expert knowledge.
Why do you explain technical terms instead of simply delivering?
Because unexplained terms create an imbalance of power. Anyone who does not know what “Core Web Vitals” or “conversion tracking” means cannot assess an offer — and has to believe what the provider says. That is exactly what dubious offers live on. You should be able to follow our reasoning even if you have never seen a line of code.
Do I have to understand all of this to work with you?
No. You do not need to know any of it — we explain what matters for your decision and leave out the rest. What is offered here is an option, not a requirement. Those who want to read up on it will find it; those who do not lose nothing by it.
How do I recognise a dubious offer?
By three patterns: first, promises no one can keep — “number 1 on Google” is the most common, because Google decides the ranking. Second, services without any stated quantity: “SEO included” can mean everything or nothing. Third, contracts with a long minimum term combined with a vague scope. If you cannot say what you will concretely receive in month three, that is not an offer, it is a subscription.
Aren't these explanations just marketing too?
A fair question. The difference is verifiable: we also write down the things that speak against us — when a measure is not worthwhile, where our limit lies, why we do not offer certain services. A text that only ever supplies reasons to hire us would be advertising dressed up as explanation.