Live Reporting & Dashboards
Your numbers in real time — no waiting for the monthly report.
Monthly PDF reports are common in this industry. We give you your own dashboard with a personal login that's up to date around the clock: campaigns, leads, costs and results from every channel in one place, viewable at any time. Full transparency instead of a monthly snapshot. »Digital reporting« does not start with the chart but with the counting rule: as long as it is not written down what a lead is and when it counts, every evaluation compares apples with pears — and nobody notices.
What we deliver
- Your own dashboard with a personal login
- Every channel united in one place
- Clear metrics: leads, cost per lead, ROI
- Visible any time — no waiting for reports
- Counting rules written down — a lead means the same thing everywhere
- Every figure with its source and update time next to it
What you get out of it
Those who see their numbers make better decisions
A monthly report shows the past — and often only once budget has already flowed into the wrong channels. A live dashboard shows what's happening today. That way you spot early what works and can course-correct before money is lost. Transparency isn't an extra for us, it's a basic stance: you see at any time exactly what you're paying for and what it brings. The gap is not a question of sector but of resources: across the EU in 2025, 78.84 % of large enterprises had data analytics performed by their own employees, against 27.86 % of small ones — almost three times as many (Eurostat, Statistics Explained, »Digital economy and society statistics – enterprises«: ec.europa.eu/eurostat/statistics-explained/index.php?title=Digital_economy_and_society_statistics_-_enterprises). A small business has no analytics department. It has one person who wants to know between two appointments whether the money is landing. That is who the dashboard is built for.
Numbers and sources
Only 10,9 % of German enterprises analyse the data from their own website. Among firms with 10 to 49 employees it is 8,8 %.
Among enterprises with 250 or more employees it is 31,5 % — so analysis is not a question of industry but of resources. That is exactly why we include the dashboard rather than offering it as an add-on: if you cannot see what your site is doing, you cannot improve it, and monthly reports show the past instead of the current week.
Source: Eurostat/Destatis, ICT survey of enterprises (isoc_eb_das, indicator »web data analysis«), data as of 27 February 2026. Enterprises with 10 or more employees; voluntary survey, net sample 20,000, response rate 24,6 %. Reference year 2025.
How we work
Define the metrics
First we clarify which numbers really matter for your goals — usually leads, cost per lead and revenue contribution rather than superficial click counts. That keeps the dashboard focused instead of overloaded.
Connect the data sources
We connect your channels — Google Ads, SEO, website analytics, CRM — into one shared view. The data comes together automatically, with nothing for you to compile by hand.
Go live & refine
You get your access and see the numbers in real time from then on. What turns out to matter, we add; what no one uses, we leave out — the dashboard grows with your questions.
Write down the counting rules
Before the first figure appears we record in writing what counts as a lead, from when it counts and how duplicates are handled. Without that definition, two reports about the same month can differ in good conscience.
Make discrepancies visible
Next to every figure stands its source and the time it was last updated. If the dashboard shows 14 leads and the ad platform shows 17, you should be able to see why, instead of guessing which one to believe.
Settle access and export
We define who sees which section — management, sales and accounting rarely need the same view — and how you get the raw data out. A report you cannot export anything from is a dead end.
Tools we use for this
You know at any time what your marketing is doing and what it's bringing in — and never again have to wait until month's end to find out where you stand.
Common questions
Do I have to learn a complicated tool?
No. You open a link and see your numbers — presented clearly, without jargon. If you want to dig deeper, we'll show you the details; but you don't have to.
Is the data really in real time?
Most metrics update continuously or several times a day. A few sources (some ad platforms, for instance) deliver figures with a short delay — we make that transparent in the dashboard, so you know what you're looking at.
Where is my data?
Your data stays in the EU; the analyses run through services that are named in the privacy policy — not with US providers behind your back. The data belongs to you and is processed in line with the GDPR.
What counts as a lead with you?
We agree that with you in advance and write it down, because this is exactly where most comparisons fall apart. The usual definition: an enquiry with reachable contact details, not obviously spam, and not already recorded as the same contact in recent weeks. The edge cases belong in there too — does a callback request without any text count? Does the same person count twice if they arrive through two channels? Only once those questions are answered does »cost per lead« mean the same thing in two different months.
Why do the dashboard figures differ from those in Google Ads?
Because the two count different things, and that is normal. Ad platforms attribute a conversion to the click that triggered it — even if that click was days earlier; the dashboard counts the enquiry on the day it arrived. Add different time zones, different attribution windows and the de-duplication the platform does not know about. That is why every figure here carries its origin. A discrepancy is not an error; an unexplained discrepancy is.
Do you also capture leads that do not arise digitally — trade fairs, phone, referral?
Whatever comes in digitally arrives automatically: form, callback request, email, measurable phone enquiries. Whatever arises outside — the contact from the trade fair stand, the referral at the club — has to be entered afterwards, otherwise the dashboard works with half a truth and the cost per lead looks worse than it is. How that can be made practical for you we clarify beforehand. We do not build a scanner app for trade fair stands, and we do not pretend to.
What belongs on a dashboard — and what does not?
What belongs on it is whatever leads to a decision: enquiries, cost per enquiry, which channel brought them, how that moves across the weeks. What does not belong are figures that look good and lead to nothing — unrelated page views, impressions, time on page as an end in itself. The test is simple: what would you do differently if this figure halved? If nothing comes to mind, the tile only takes up room and hides the figures beside it.
Who owns the data — and what happens if we part ways?
The data is yours. You get it out in a common format, together with the definitions it was counted by; without those definitions a data export is just a column of numbers. Access to your accounts — ad account, analytics, CRM — runs in your name, not ours. A change of provider should hinge on your decision, not on who holds the credentials.