Native ads
Advertising that gets read instead of clicked away.
Native ads are advertisements that look and read like ordinary editorial articles — clearly marked as advertising, but in the style of the environment they appear in. They are delivered through established content and publisher networks with wide reach, in the places your audience is already reading. Because they are part of the content, ad blockers catch them less often than classic banners. And you are not buying vague impressions: every package includes a fixed number of clicks through to your website, agreed in advance.
What we deliver
- Ads in editorial style — credible instead of banner-blind
- Billed by clicks, not impressions — click target and budget agreed in advance
- Delivered through established content and publisher networks with wide reach
- Rarely caught by ad blockers — your ad stays visible
Why it matters
Why this matters
Classic banner ads have two problems: many people tune them out, and ad blockers remove them altogether. Native ads get around both, because they appear as part of the editorial content — and benefit from the credibility of the environment they sit in. The result is measurably higher engagement and real traffic, meaning actual visits to your website rather than mere impressions. Depending on the goal, the ad takes readers straight to your site — or it works inside the publication itself and builds brand presence there.
Check the numbers
Videos on social media reach 22 % of people aged 14 and over daily; among 14- to 29-year-olds, 47 %.
Advertising that does not stand out from its surroundings performs better there than an ad recognisable as such. Legally, the labelling requirement still applies: paid content must be identifiable as advertising, no matter how well it blends in.
Source: ARD/ZDF media study 2025 (ARD/ZDF-Medienstudie), n = 2,512 people aged 14 and over, survey January to April 2025.
How we work
Advice & goal setting
Together we clarify who you want to reach and what a click has to be worth to your business: audience, region, message and the right package. That includes an honest assessment of whether native ads are the right instrument for your goal — or whether another channel fits better.
Creation & approval
We prepare your content editorially: native teasers with image and headline, on request extended by an advertorial — a promotional article in editorial style, clearly marked as advertising, that explains your offer in depth. Nothing goes live before you have approved it.
Delivery & analysis
Your campaign runs through established content and publisher networks in high-reach editorial environments. We monitor reach, clicks and performance continuously and adjust as we go — and in the reporting you can see at any time how far along the agreed click target already is.
Tools we use for this
What you end up with is a campaign with a fixed agreed number of clicks whose origin and effect you can trace in the reporting at any time.
Common questions
How are native ads billed?
Billing is by clicks — that is, by actual visits to your website, not by mere impressions. Before the start we agree a click target and a budget; you can see the current position in the reporting at any time. Scope and terms are settled case by case, because they depend on the network in question.
Where do our ads appear?
We do not run publishing sites of our own — we book delivery through established content and publisher networks that bundle high-reach editorial environments. Which environments and regions suit your audience is decided together before the start, and the reporting shows you where your clicks come from.
What is an advertorial — and do we need one?
An advertorial is a longer article about your offer in editorial style, clearly marked as advertising. Combined, the two formats reinforce each other: the native teaser sparks interest, the advertorial provides the depth. It is not compulsory — but for offers that need explaining, it almost always pays off.