SEO

Most people type their need into Google and click one of the first results. If your page isn't there, you practically don't exist for those customers. SEO is the ongoing work that helps Google understand your page and show it near the top.

It's not a trick, and it's no guarantee of the number-one spot — no one can honestly promise that. It's solid work on content, technology and structure, so Google has good reasons to recommend you. We show you transparently how your visibility develops over time.

An example: a roofing firm can be found on Google — but only if you type in its company name. Whoever searches for »roofer« plus the town name instead sees directories, portals and competitors. Yet it is exactly these searchers who are the interesting ones: they do not know the firm yet and have a concrete need. This is where SEO comes in — with a dedicated page for each service, clear copy and a well-maintained business profile, so that the firm is found under what it does, not only under its name.

For businesses with a fixed catchment area, local search is the most important part of this. For searches with a local element, Google shows a map with just a few entries — whoever appears there is seen; whoever does not remains invisible. What counts here above all: a fully maintained business profile, consistent name, address and phone number details across the whole web, and genuine reviews from satisfied customers. For a trade business, this local visibility is usually worth more than any nationwide ranking.

How to tell that there is work to be done here: new customers come almost exclusively through recommendations, hardly through the website. A search for your service plus your town does not show you on the first page. Or your website consists of a single page listing all your services in three sentences — in which case Google simply lacks the text from which it could understand your offering.

Some things you can do yourself: maintain your Google Business Profile with services, photos and correct opening hours. Write a dedicated page for each important service — in the words your customers use on the phone, not in trade jargon. Name your town and your catchment area in the text. And be patient: changes in search take time.

A common misunderstanding: that SEO is a one-off setting that you »have done« and that is then finished. In fact it is ongoing work — Google changes, competitors keep working, and content goes stale. Likewise, a good position in the normal search results cannot be bought; the only thing you can buy is adverts, and those are labelled as such.

Conexa Digital runs SEO as an ongoing service: content, technology and structure are maintained and developed, and the development of your visibility is reported transparently — what was measured, what changed, what comes next. What is promised is the work, not a particular position.