Conversion
The moment a visitor becomes a genuine enquiry or a customer.
- An anonymous visitor
- Finds what they're looking for
- Builds trust
- Becomes an enquiry
What does Conversion mean?
A page can have all the visitors in the world — if none of them get in touch, it doesn't earn a penny. Conversion is exactly that turning point: an anonymous visitor becomes someone who acts, because they've built trust and found what they were looking for.
That's how we measure every page. Layout, copy, speed and the small details decide whether a visitor hesitates or enquires. Looking good isn't enough — a page has to work and turn attention into genuine enquiries.
Still have questions? Talk to us
We explain every term calmly and without tech-speak — and tell you honestly what makes sense for you and what doesn't.