Backlink

A backlink is nothing more than a reference: somewhere on another website there is a link, and whoever clicks it ends up with you. The word sounds technical, the process is an everyday one — a trade guild links to its member firms, a regional portal names your business, a specialist article cites you as a source.

These references matter because search engines read them as a recommendation. The idea behind it is simple: if many credible websites point to a page, it is probably worth something. A link from the chamber of crafts therefore weighs more than a hundred from a directory anyone can pay to be listed in.

Two terms will come your way here. The referring domain is the other website as a whole — ten links from the same site remain one referring domain. The anchor text is what stands there to be clicked: “here”, “Müller Joinery” or “made-to-measure furniture from Worms”. The anchor text tells the search engine what the target page is about.

What shows you how heavily this part weighs: a website can be technically flawless, have good copy and still make no progress if hardly anyone out there points to it. We see this regularly with firms that have put a lot of money into a new site and then wonder why nothing happens. The site is not the problem — what is missing is the part that takes place outside it.

So how do good references come about? Almost always because there is a reason to point at you. The cheapest and most honest route is entries that are true anyway: guild, chamber, trade association, regional portal, supplier directory, the partner lists of the manufacturers you work with. That usually costs nothing but the time it takes to enter it — and it is verifiably true.

The second route is content someone wants to cite: an explanatory page, a figure of your own, an overview that exists nowhere else. That takes longer, but it carries further. The two together produce a link profile that grows over years and does not disappear again.

And what you had better leave alone: buying links. There is a market for it, it is cheap, and it works for a while. Search engines now recognise the patterns reliably — the same link neighbourhoods, conspicuous anchor texts, networks that name one another. Anyone caught there loses not only the bought advantage but also the trust they had earned honestly. Press-portal networks mostly belong in the same category.

For your business this means: a link profile cannot be bought in a month, but it can be built in a year. We will tell you honestly which entries are worth considering in your case and which bring nothing — and we promise no positions, because nobody can guarantee them.