Semrush
Not claimed, but examined: 42 of 42.
Semrush is one of the most widely used platforms for search marketing: keyword research, competitive analysis, backlink data, content planning and rank tracking in a single tool. The platform also runs its own academy with examinations on each of these areas – and those examinations are publicly verifiable.
How we assess it
Conexa Digital has sat and passed all 42 Semrush certifications – the complete series, not a selection. Every single certificate carries a verification link you can open without signing in; we have checked them against it ourselves. That means we evidence our methodological knowledge not with a claim but with a proof you can check yourself in two minutes. For research and analysis work, Semrush is one of our options; which tool a project actually gets is something we decide according to need.
Relevant to these services
What you get out of it
With agencies, competence is hard to examine – every one of them says it can do SEO. A complete series of certifications with a public verification link is one of the few signals that cannot merely be asserted: either the link confirms the examination, or it does not. For you, that means you do not have to take our fundamentals on trust.
In practice
Anyone commissioning an agency faces a verification problem: the work begins before it can be judged whether the people doing it know what they are doing. Certifications do not solve that entirely, but they shift it – "trust us" becomes an address you can open. That is why we sat the complete series instead of a selection of the easiest, and why we disclose the verification links instead of merely displaying a badge. That a proof is publicly verifiable is the decisive part of it: a badge without a register is a graphic, not evidence.
When we do not use it
A certification is no substitute for work on your website. If someone is chiefly after a quick promise – "number one in three months" – we are the wrong address, regardless of how many examinations we have passed. Nor is Semrush the right tool for every undertaking: on very small websites, or for purely technical questions, we reach for specialised tools rather than the broad suite.
Frequently asked questions
What does "42 of 42" mean?
The Semrush Academy runs 42 examinations on search marketing, content, advertising and competitive analysis. Conexa Digital has sat and passed all 42. We hold the certificates, each with its own verification address.
Can I check that?
Yes, and that is exactly what the links are for. Every certificate has a public address at Semrush that works without an account and without signing in. Ask us for it – we will send you the list.
Does that mean you always work with Semrush?
No. The certification evidences the method, not the tool. Which tool a project gets is something we decide according to need – for smaller websites, leaner tools are often the better choice.
