HubSpot
A customer relationship is a process, not an inbox.
HubSpot is one of the most widespread platforms for joining up marketing, sales and customer support: contacts, cases, email sequences, forms and reporting in one system. Its academy runs examinations on inbound marketing, sales processes, content and reporting.
How we assess it
Conexa Digital holds 24 HubSpot certifications. For each one we obtained the verification code and confirmed it against the provider's public register – rather than merely saving the badge. What the certifications cover is the thinking behind it: how a visitor becomes a contact, a contact becomes a conversation and a conversation becomes an order. We bring that structure into projects, even when a different system is used in the end. HubSpot itself is one of our options when a project calls for a single continuous platform.
Relevant to these services
What you get out of it
Most websites lose prospects not on the first visit but afterwards: an enquiry comes in, it gets answered, and then nothing else happens. A clean process is not a question of tooling but of craft – and it can be learnt, examined and evidenced.
In practice
A common pattern: a website generates enquiries, but nobody knows how many of them turned into orders. The form sends an email, the email lands in an inbox, and that is where the trail ends. Without that connection, no marketing decision can be evidenced – you see visitors and revenue, but not the path in between. The first step is therefore rarely a new platform, but the question of where the trail breaks off.
When we do not use it
For a business with a few enquiries a month, a full CRM platform is effort without return – there, tidy record-keeping and a reliable call-back process are enough. And anyone already running a working system should not switch it because of a platform, but only when the old system is demonstrably losing enquiries.
Frequently asked questions
Do I need HubSpot in order to work with you?
No. The certifications evidence the method, not an obligation to a particular system. Many businesses do better with something leaner – and we will tell you that honestly before you pay for a licence.
Can I check the certifications?
Yes. HubSpot maintains a public register; each of our 24 credentials has a verification code that we have checked there ourselves. Ask us for it and we will send you the list.
How long are credentials like these valid?
At HubSpot, two years, after which the examination has to be retaken. That is why we never state a year of award without saying until when the credential is valid – it differs from provider to provider.
