Profound
Be visible where AI gives the answers.
More and more people no longer search on Google — they ask ChatGPT, Perplexity or Google AI Overviews directly. Profound measures whether and how your brand appears in these AI answers, which sources the models cite and how that changes over time. For the first time, that makes GEO/AEO something you can steer rather than leave to chance.
How Conexa Digital uses it
GEO and AEO — visibility in AI answer engines — are the core focus of Conexa Digital. We use Profound to measure how often and in what context AI systems mention your brand, which competitors dominate there and which content needs to be made citable. From this emerges a concrete roadmap for becoming present in AI answers. Whether Profound is the right tool is a decision we make together, based on your goals.
What we use it for
Why it matters to you
When an AI issues a purchase recommendation or answers a question without mentioning your brand, you lose visibility before the classic click ever happens. Those who measure today whether and how AI systems talk about them secure a head start in a channel most competitors are not even watching yet.
In practice
A trade business wants to know whether it gets mentioned when someone asks an AI application for a provider in its region. Profound puts the same or similar questions systematically to several AI systems and logs whether and in what context the business appears — and which competitors are named instead. If it turns out that a competitor is regularly cited even though its website is weaker in substance, this can often be traced back to concrete content prepared in a citable form. From that follows which topics and pages should be worked on next in order to appear in those answers yourself.
When we do not use it
When a website does not yet have a sufficient content foundation — too little text, no clear answers to typical user questions — we do not use Profound as a first step. A measurement then delivers numbers, but no usable starting point, because the problem lies not in visibility but in the missing content. In such cases we build the content substance first and only bring in the measurement afterwards, where it can actually show something.
Frequently asked questions
What do GEO and AEO mean?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) describe optimising to be mentioned and cited in AI-generated answers — from ChatGPT, Perplexity or Google AI Overviews, for example. This is precisely where Conexa Digital's focus lies.
Can visibility in AI answers even be measured?
Yes. Profound evaluates how AI systems respond to relevant questions, whether your brand appears and which sources get cited. That turns a gut feeling into a reliable metric.
How exactly does Conexa Digital help with AI visibility?
We measure your current presence in AI answers, identify gaps against competitors and develop citable content. Tell us your topic — we will show you where you stand in AI answers.