Analysis & Strategy
Understand first, act second — the foundation of every engagement.
Everything begins with understanding. Before a single campaign goes live, we take a close look at your business, your audience and your competition. From that picture emerges a strategy built around you — not an off-the-shelf template.
How Conexa Digital works
At Conexa Digital, this phase brings several perspectives together: where does your business stand today on Google and in AI answers, what is your audience really searching for, and what is the competition doing? We review your existing channels, data and content, and distil concrete priorities from them. The result is not a thick document destined for a drawer, but a clear roadmap focused on the actions that make the biggest difference.
Why this matters to you
Without a proper analysis, all marketing is guesswork — and expensive guesswork costs time and budget. A strategy grounded in real data and a realistic view of the competition ensures that everything built afterwards works towards the right goals. You know from day one why we do what we do.
In practice
Suppose a plumbing and heating firm with eight employees wants more bathroom renovations and fewer emergency call-outs. The analysis does not start with the website but with the numbers that already exist: which enquiries came in over the past year, which of them became jobs, and what was the route to each? Then the look outward — what is actually being searched for in the region, with which terms, and who ranks there today? Something unexpected often shows up here: the search queries with the most volume are rarely the ones with the most value. »Burst pipe emergency« brings calls, but rarely the renovation work the firm wants to live on. What comes out at the end is not a document to file away but a ranking: three measures that come first, with the reasoning for why exactly these.
When we do it differently
If you already know what you need, a large analysis is a waste of money — then we start building straight away and say so. The same applies when the data is too thin: a business with no website, no Google Business Profile and no documented enquiries has nothing to evaluate. There, an analysis would be an expensive expression of opinion; it makes more sense to build the foundation first and look at real numbers after three months. And if the analysis reveals that your problem is not in marketing at all — but, say, in enquiries being answered too late — we say so, even if no work for us comes out of it.
Check the numbers
The share of German SMEs with completed digitalisation projects has fallen to 30 %.
A drop of 5 percentage points; spending fell by around €8 billion to just under €24 billion. Where projects do go ahead, 54 % concern customer contact and sales channels. That is exactly why the starting point is a ranking, not a full programme: what comes first decides the rest.
Source: KfW SME Digitalisation Report 2025 (KfW-Digitalisierungsbericht Mittelstand, published April 2026), 13,079 enterprises surveyed, representative.
Frequently asked questions
What happens in the analysis and strategy phase?
We analyse your business, your audience, your competition and your current visibility on Google and in AI answers. The outcome is a prioritised roadmap with the actions that will deliver the most for you.
Will I receive the strategy in writing?
Yes. You receive a clear, traceable roadmap — not a document to file away, but a solid foundation for implementation that you can review at any time.
How do I get started with Conexa Digital?
Send us a brief outline of your project via an enquiry. We will get back to you with an honest initial assessment and the next steps.