Pay per enquiry if you prefer.
Traditional agencies charge a fixed monthly fee — no matter what comes of it. With the pay-per-lead model, we tie payment fully or partly to qualified enquiries. We share the risk and have the same goal as you: more of the right customers.
How it works
1 · Define the lead cleanly
Up front, we agree in writing what counts as a qualified enquiry for your business — for example with budget, region and genuine need. That's the only way billing stays fair and unambiguous.
2 · Tracking & proof
Tracking and dashboard document every enquiry in full: source, time, quality. You can see at any moment what you're paying for — disputed cases are traceable.
3 · Launch & bill
Only enquiries that meet the agreed criteria are charged. We scale up what brings enquiries and shut down what only costs money — our fee depends on it.
Honest about sharing the risk
For us, pay-per-lead usually means: a smaller base fee for operations and channels plus an agreed amount per qualified enquiry. Pure pay-per-lead with no base fee is also possible depending on the case — we match the exact ratio to your industry and your margins. And because our fee depends on the result, we're just as honest up front about whether the model suits your business — if it doesn't, we say so.
When pay-per-lead fits — and when it doesn't
Fits well
- A single enquiry has a clear, high value for you
- Service providers, trades, B2B, high-ticket offerings
- You have the capacity to take on additional enquiries
- You want to tie marketing costs to the result
Not the best fit
- Very small order values — the price per enquiry isn't worth it then
- Pure online sales with small baskets
- When it stays unclear what an enquiry is worth
- When enquiries can't be handled promptly
In those cases we honestly recommend a fixed package — that works out better for you then.
Fair billing depends on transparency: every enquiry has to be traceable — that's what our reporting in your own dashboard. All the details on this service: Pay-per-lead / performance-based.
Securely built, EU-sovereign
EU infrastructure
Servers in Germany (Hetzner) — no US cloud.
GDPR from day one
Data protection under EU law, built into every line of code.
Encrypted
TLS transmission, protected access, secured backups.
Your data belongs to you
No vendor lock-in — exportable at any time.